Welcome back #MobiusMethods where we show SMEs how best to leverage their Digital Signage Strategy!
Now you’ve thought about the best places to put your Digital Signage, you need to consider how you are going to ensure people actually consume the information you want them to. In this second edition of #MobiusMethods we’ll help you find text that works.
- Size Does Matter
It goes without saying that your text needs to be legible and not just for the people who come up to your display for a read. Keep your text big to allow it to be read from a distance. This is how you’ll initially catch people’s attention, and hopefully draw them over. Remember – The initial role of digital signage is to spark interest and captivate the user, thereafter it’s about educating and informing. Keep a small amount of the text very large to attract attention, then have the details of the message in a smaller font which can be read once the customer focuses in on the screen.
- Clear the Clutter
Don’t cram too much text onto the screen at once. You’re trying to communicate a clear, concise message here, not an essay! Try following the 3×5 rule: go for three lines of text of five words each, or five lines with three words each.
Stick with displaying only the most important information. If customers are curious enough it’ll encourage them to come in to find out more, improving your chances of making a sale.
- Don’t Use Comic Sans
Never ever! Just don’t do it. Even Santiago Orozco, the man who designed the font, referred to it on Twitter as “the best joke [he] ever told”.
Sans serif fonts such as Ariel and Calibri, (not Times New Roman or Century) are easier to read on a digital signage board. Refrain from using more than one font on screen at one time. Oh and did I mention not to use Comic Sans?
- THERE’S NO NEED TO SHOUT! GOT IT?!
IS THIS LINE COMFORTABLE TO READ? WOULD YOU BE PUT OFF READING A SHOUTY DIGITAL SIGN LIKE THIS? YEAH, ME TOO. All caps really isn’t necessary or pleasant to read. There are better ways of getting the message across to the end user…
Don’t put your entire piece of text in italics or bold, save this for emphasis. Also think about the colour of the text over the background; you want the text to contrast and stand out. Dark text on a light background is easier to read than reverse type (white text on a dark background).
NOTE – The content and context is individual to each owner and user, what works for one may not work for another. The idea is to use these tips as a foundation to build upon. Try new ideas, layouts and media for dedicated periods of time but ensure you monitor this to achieve the best results in the long term.Varying font sizes, font styles, italics and other typesetting variations can all have a positive impact if used sparingly. Just don’t go gung-ho!